Amreyah Cement People's Choice Awards (Dec 21)

Amreyah Cement its first People’s Choice Awards (PCA) calling on hundreds of employees to nominate their colleagues, subordinates and managers to be awarded for their contributions to Amreyah’s success journey in 2021. In December 2021, the PCA gala dinner was held to celebrate the finalist nominees and announce 6 category winners and 1 overall achiever of the year. My Role involved 1) Briefing event management agency with company’s vision for the event and sharing mood board for designers’ inspiration. 2) Providing the agency with guidance in terms of influencing the creative process; i.e. choosing MCs, color palette, music playlists…, etc. 3) Honoring the event concept through designing a luxurious menu, and working with the F&B team to implement our vision in the best possible way; via food sampling, critique and providing feedback to the chefs. 4) Choosing models and supervising the fitting process for the company’s new uniform fashion-show displayed during the event. 5) Art directing the pre-event photo-shoot for the finalist nominees; picking artistic themes relevant to the cement feel & look, mood board, costumes…, etc. 6) Designing Post-Event Communication Plan (Social Media Coverage & Summary Video Screening)