For the past couple of days, the web is turning upside down over Threads; a newly launched Social Media platform launched by Meta, and is considered as the sole competition to the ever-controversial Twitter. Will Threads thrive and prove to be the new “It” channel or are we witnessing a new fad?
With an unprecedented growth rate since its debut on July 5th, over 75 million users and counting are now live and “threading” already. Booming beginnings are always impressive, but maintaining the hype would be the real deal, especially that the world has witnessed several Social Media apps breaking the internet back in the day, but you’d never hear not to mention use them any time now. Clubhouse or the Covid app is a living example to every app developer’s nightmare.
So, if you are a digital marketer, business owner or just a curious virtual bystander, here is what you need to know right now about Threads;
How Easy It is to Use Threads
Threads is launched by Meta and is part of its ecosystem. If you have an Instagram account, you can download Threads directly from App Store or Google Play. Then, as a user, you can keep the same username and follow the same accounts as you do on Instagram.
What Exactly Is Threads
Threads is a “conversation-starter” social media app that lets you compose messages or “threads” and share them right away, either with your followers only (in case your account is private), or with the whole “Thread-o-sphere” if you have a public account. Yes, it resembles Twitter to a great extent.
How to Engage with Other “Threaders”
Users can freely engage with others’ posts through “Likes”, “Replies” and “Reposts”. The DMs feature is still not available, though.
What Type of Content Can I Share
Users can write up text updates up-to 500 characters only, for now. You can also share visuals in the form of pictures and videos that can be up to 5 minutes long.
How to Build a Community over Threads
Well, if you already have a solid existing followership or fanbase on Instagram, then you’re good to go, since Threads’ community is automatically imported from your original Instagram account.

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