Script Writing & Art Direction: Amreyah's New CI Video

In March 2022, Amreyah Cement (InterCement Egypt BU) launched its new Corporate Identity (CI) campaign based on a questionnaire asking employees one simple question, “Why is Amreyah the company of your choice?” After receiving hundreds of answers, HR team summarized a set of common values that the majority of staff has agreed upon. My role in this HR campaign was to create a video capturing the essence of the new set of values for Amreyah’s new CI campaign. So, I have been able to 1) Create a script for the CEO’s speech, video shooting in the plant, administrative team in the Headquarters office. 2) Communicating with all employees appearing in the video of their lines, roles and movements in front of the camera. 3) Coordinating with the media production agency that shot the video, while discussing the script with the DOP and making the necessary recommended amendments. 4) Guiding the editing session post-shooting in order to ensure smooth transition and easy flow. 5) Translating the document from English into Arabic and vice versa, and sending it off to the video editor to add the subtitles.