Social Media Branding: Taam El Beyout
Taam ElBeyout is a boutique dessert shop and cafe in Alexandria that was established with a relatively new concept back in 2015; delivering fresh homemade desserts and bakeries to the Alexandrian middle-high class who would be able to afford the hefty price tag entailed by the use of high-quality ingredients. The shop owner had a perfect concept, high-quality product pictures, and yummy items on their menu, yet they faced a real identity crisis. “How to position ourselves in Alexandria and reach out to the ideal customers?” I offered my freelance social media services for 3 consecutive months and was able to increase Facebook likes from 9K to 20K in 3 months with a monthly ad budget of only 100$. The café was always fully seated during weekends with ongoing deliveries throughout the whole week. My role in this campaign included: 1) Setting a mood board for the designers and photographers to create appealing visuals. 2) Creating a content calendar for the campaign. 3) Community management. 4) Running ads for their Facebook page to increase visibility. 5) Posting reviews about the shop on Food online communities.