Social Media Planning: Eid Campaign

Classique Patisserie in Alexandria wanted to launch Kahk Bites during Eid 2015. “Kahk Bites” was a new line of Eid cookies with new flavors and smaller sizes. Presenting a new set of products to the traditionalist clientele of Alexandria was a challenge. However, through a tailor-made campaign with homey style, Kahk Bites were sold out one week before Eid with a long waiting list queuing either in stores or on Social Media channels waiting to get their hands on the new products. My role on this campaign included: 1) Setting a mood board for the designers and photographers to create appealing visuals. 2) Creating content calendar for the product reveal. 3) Community management during the Eid high-season.