Social Media Planning: Ramadan Desserts
Classique Patisserie in Alexandria requested a fully-fledged campaign to better market their desserts during the holy month of Ramadan. With a raunchy competition among Alexandrian top shops, there needed to be a unique campaign that set us apart while engaging with the ever-growing clientele hungry for innovative, affordable, delicious products. The 2015 Ramadan campaign was a real hit with 30% increase in home deliveries, and 22% increase in retail sales. My role on this campaign included: 1) Setting a mood board for the designers and photographers to create appealing visuals. 2) Creating content calendar for the campaign. 3) Community management during the holy month.